Social Intelligence
Social intelligence is asking why their is a peak in social media likes/followers. Company's use this information to gain a better understanding of consumer interactions with social media. For example when Brooklyn Beckham's likes reached 1 million, social intelligence is asking why that happened.Brooklyn managed to bag most of these followers when he announced he would be the photographer on big brand Burberry's new ad campaign. Social intelligence will look at the fact that some of these followers will be fans of Burberry and some will be fans of the Beckham family.
Social Intelligence uses Vanity and Engagement metrics. Vanity metrics look at the likes/followers where as Engagement metrics look at why this happened so in this case it will be Beckham VS Burberry. They will use this information to be able to direct their advertising to the appropriate consumers. If they thought it was predominantly Beckham fans they would use one of the Beckham's in an ad and if they thought it was Burberry they would use them.
This video shows Brooklyn celebrating his 1 million followers, Do you think his dad behaved appropriately?
Brooklyn Beckham celebrates 1 million followers
Reading your blogs gave me a greater understanding of what social intelligence actually is. The fact that you have used a well known celebrity to further your point has worked very well as that with the video clip has helped me understand a great example of social intelligence! Shows like the graham norton show is a good example of social intelligence too as many of his guests aren't as well known until they're seen on his show then they gain a lot more followers. Great blog Joe Lee
ReplyDeleteI am glad you have found a greater understanding on what social intelligence is through reading my blog. and that you found it relate able because I used a celebrity as an example. Thank you for your kind comments.
DeleteDidnt have a clue what this subject meant before reading this. Your blog is explained well and it shows how if there is a rise in followers social intelligence wonders why and looks for reasons. Unfortunately this can be seen with recent Manchester attack. I'm sure Ariana Grandes profile has risen.So not always are the reasons for social intelligence good reasons. Liked the Beckam clip!
ReplyDeleteSharon i am glad that you too found an understanding of social intelligence through reading my blog. I never even thought of the recent events which would relate to social intelligence thanks for bringing it to my attention.
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